2016 – 2023


Whether shopping online buying in-store, to purchasing, Afterpay has undoubtably revolutionised the experience. Paloma has worked closely with Afterpay for over seven years, designing and building the consumer platform which is used by millions of users globally.



Product Strategy / Audience Analysis / Brand Strategy / Competitive Analysis / Research & Insights / Design Principles / Go-To-Market


Mobile App / UI & UX Design / Content & Illustration Design / Web Design / Information Architecture / Prototyping / Design Systems


React / React Native (iOS/Android) / Swift / Kotlin / Ruby on Rails

Pay it in 4

Such a simple payment method and now adopted by many copycat companies – buy what you want today and simply pay for it over 4 fortnightly instalments.
Quickly view current and past orders, instalments and payment history, or pay instalments directly in the app with the tap of a button. Or visit the extensive Shop Directory to browse all the latest stores, find in-store locations and get shopping inspiration.

The simple four payment system is visually translated into a simple four quarter ring device allowing customers to quickly recognise when and how much they still need to pay accordingly.
Love the way you pay!

Physical purchasing items in-store is a breeze with Afterpay in-store barcodes. The customer can quickly and easily generate a barcode while shopping, when they are ready to pay, present the barcode at the register to be scanned with any POS barcode scanning device and voilà! The first payment of the four will be deducted and the customer takes their purchase home immediately to enjoy!

"Dovetail have done an excellent job of supporting Afterpay with creativity, agility and technical proficiency. I would enthusiastically recommend Paloma to any business looking for a genuine partner to work with."

Nick Molnar, CEO — Afterpay


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