App development at scale

From prototype to millions of users — built to perform, built to last.

Paloma builds web and mobile applications that don’t just launch—they scale. Our senior, cross‑functional teams have shipped and evolved platforms used by millions, including Afterpay and MoneyGram. We combine engineering excellence with product strategy, cloud platform design, and performance culture so you can move fast today and still scale tomorrow.

10M+ monthly active users across products we’ve helped build and operate.
Multi-disciplinary teams across engineering, design, product and more.
Trusted by firms like Afterpay and MoneyGram as well as $500m of  ventures that we’ve helped build from scratch.

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Why Paloma?

Trusted & proven at scale.

We’re proven at scale.  
Apps and platforms we’ve built with clients support millions of users and billions of API calls.

Scale with confidence ↓

We’re multi‑skilled by necessity.

We’re multi‑disciplinary because we need to be.  
Product, UX, design, frontend, backend, data, SRE, and platform engineering—aligned under one outcome: customer impact at scale.

One team, many skills ↓

Small teams. Big products.

We build large products with small teams.  
Senior, full‑stack squads that move faster and leave a smaller footprint—clear ownership, fewer handoffs.

Think big. Build with small teams ↓

High performance,  built together.

We’ll help you build a high‑performing environment.
Tooling, standards, and rituals that enable safe velocity: CI/CD, perf budgets, observability, incident hygiene, platform automation.

Build for velocity ↓

We ❤️ tech & business.

We love technology and business. We’ll help you build a high‑performing environment.
We care about ARR, CAC/LTV, and unit economics as much as we care about latency and architecture.

Build for velocity ↓

Trusted & proven at scale.

Scaling isn’t just a technical challenge — it’s a test of product, people, and process. Our team has guided some of the world’s fastest-growing digital products through that transition, helping them scale smoothly from their first thousand users to millions. We bring the hard-earned patterns, discipline, and calm that come from having been there before — so your team can grow fast without breaking stride.

Trusted by global brands to power core user experiences
10M+ active users supported with stable performance and seamless uptime
Teams that scale faster, deploy safer, and sleep better
Supporting millions of people move money without a bank account with MoneyGram
We engineered for 10× traffic surges, powering  Afterpay’s four-day sale to rival Black Friday

We’re multi‑skilled by necessity.

Before we were a services company, we were founders. As a venture studio, we’ve built and funded startups from the ground up — products we believed in enough to invest our own money. That forced us to master every discipline required to bring an idea to market: product, design, technology, data, and growth. Today, we bring that same founder-level perspective to every client engagement.

Over $500m of ventures launched and built by Paloma.In-house venture capability spanning engineering, product, design, brand, and more. We apply those same venture principles to help established companies move faster and smarter.

Small teams.
Big products.

Small, senior teams ship faster and create less organisational drag. We staff with versatile engineers, UX and product designers, and product leaders who eliminate queues and coordination overhead. Clear ownership, fewer meetings, and tighter feedback loops mean more working software—and fewer surprises at scale.
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What we do

Typical Paloma squads: 5–8 senior specialists covering product, design, and engineering
Every project led by a hands-on tech lead and product owner
Faster iteration cycles, less rework

High performance, built together.

Paloma builds not just products, but the platforms that sustain them. We help engineering teams establish environments that scale smoothly — automated, observable, and tuned for the technologies they rely on:

We design reusable CI/CD pipelines, scalable cloud foundations, and performance guardrails so your product teams can focus on what matters: delivering value faster.
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What we do

CI/CD with progressive delivery (feature flags, canaries, blue/green)
Observability (structured logs, traces, SLOs, service catalogs)
Quality gates (linting, SAST/DAST, dependency hygiene)
Incident hygiene (blameless reviews, action SLAs, runbooks)

The technologies we build in:

We ❤️ tech & business.

We’ve never seen technology and business as separate worlds. The best products are built where they intersect. Our teams think in code and in commercial terms — we care about unit economics, retention, and lifetime value as much as latency and architecture. That’s why we build with data from the start, measure what matters, and help you make decisions that improve both performance and profit. We’ve learned that the same engineering discipline that scales systems also scales businesses.
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What we do: